loader image

Yes, and: Brokers turn to improv to help them succeed in real estate

Ryan Serhant, Tina Fey. (Credit: Getty Images)

The real estate industry is trying to locate its funny bone in the name of cold hard cash.

Agents looking for a boost are taking improv classes to help them hone skills like thinking quickly, dealing with objections and managing unfamiliar and uncomfortable situations, according to Inman. The technique comes highly recommended from celebrity broker Ryan Serhant, who writes about its importance at length in his book “Sell it like Serhant.”

“When you practice improv, your brain is always firing ‘yes,’” Serhant wrote. “Not making a deal — not getting to a place of ‘yes’ — is no longer an option.”

Keller Williams New York agent Aaron Wittenstein also supports doing improv as a way to get better at real estate. He took a course at the famed Second City theater in Chicago a few years after starting his real estate career and told Inman it is a great way to improve self-esteem and get better at selling.

“I think in general if you want to become more comfortable with yourself, there is no better way in doing that than making an ass out of yourself,” he said. [Inman] – Eddie Small

Recommend0 recommendationsPublished in Real Estate

Share this story with your network.

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on print


Recent Stories

Del Marie: locked down, but not out

The rapper-dancer-performance poet rolls with the pandemic punches. 2020 started off so well. January and February were great months for 27-year-old rapper, dancer, and performance

Read More »

Speak with a local expert now.

Learn more about this recent happening by speaking with an agent.