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5 Rabbit Cerveceria pulled its beer after Trump disparaged Mexican immigrants
F*** Your Hair, the documentary about a Chicago brewery’s decision to stop selling its beer at Trump Tower Chicago following the then-presidential candidate’s disparaging remarks about Mexicans, will be showing later this month at the Gene Siskel Film Center in the Loop. The 38-minute movie features interviews with 5 Rabbit Cervecería’s founders and workers, plus others in the Chicago beer industry. The footage shows the reasoning why the Latinx company felt it needed to make a political statement in pulling its beer which was specially brewed for the bar and restaurant inside Trump’s downtown skyscraper.
Viewers can catch the first screening at 8:15 p.m. on Friday, The Siskel will host additional screenings at 5 p.m. on Saturday, and at 6 p.m. on Wednesday, January 30. 5 Rabbit pulled its beer following Trump’s 2015 remarks in which he called Mexican immigrants rapists. The president has used that argument as the federal government remains shut down. He said business will resume after he receives promises that a proposed border wall separating Mexico and the U.S. would be funded.
After the beer was pulled, 5 Rabbit named the beer Chinga tu Pelo (which translates to “fuck your hair”) to disparage Trump. The beer was sold at other bars and stores in Chicago. 5 Rabbit, which has a brewery in suburban Bedford Park, also has plans for a facility in Pilsen. The documentary shows how the small company felt it would be a good opportunity to brew a beer for the Trump Tower bar, thus having a permanent tap handle in River North, an area full of tourists. It also shows how historian Liz Garibay (she’s trying to open a beer museum in Chicago) helped name the beer with 5 Rabbits’ Milagros Ramirez. Also, pay attention to Ramirez’s husband. Andrés Araya, an immigrant from Costa Rica, founded the brewery and is really reluctant to say the beer’s obscene name on camera in either English or Spanish.
The movie is shot in places including Old Town Ale House, Roots Pizza in West Town, and the Hopleaf in Andersonville. Michael Roper, the owner of Hopleaf, and Scott Weiner of Fifty/50 Restaurant Group are interviewed, as is Lilly Wachowski. Wachowski, known for co-directing movies like The Matrix, made beer can art for 5 Rabbit. The movie also shows voicemails and emails that threatened 5 Rabbit workers.
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