Remember last year, when spec home developer Nile Niami, released a video with topless women painted in gold to sell Opus, his 20,500-square-foot mansion in Bel Air?
A similar sort of marketing play has taken hold in Newport Beach. Only this time, the video features twenty-somethings clad in boat shoes and the Cali Swag District, the hip hop group behind the 2010 hit “Teach Me How to Dougie,” instead of naked models.
The spoof video titled “Teach Me How to Duffy” was created by listing agent Tim Smith of Coldwell Banker to garner attention for a newly built, 14,000-square-foot spec home that hit the market this week asking $45 million, the Daily News reported.
Located at 1813 E. Bay Avenue on the Balboa Peninsula, the five-bedroom property features a private beach, underwater speakers, theater and five-car garage with electric plug-ins. There’s also room to park eight Duffy boats, as the rap points out.
The four-minute video cost a cool $50,000 to make and Smith himself makes an appearance, rapping about a few of the home’s finer features.
Developer Craig Atkins purchased the site in 2014. He then demolished the existing house to make room for the new mansion, which was designed by architect Robert Sinclair.
At $45 million, the home is the second most expensive property on the Multiple Listing Service in Newport Beach. The most expensive is a Harbor Island estate asking nearly $60 million. Watch the full video below. [DN]–Natalie HobermanRecommend0 recommendationsPublished in