Casper CEO says death is coming for “bad” retailers

Philip Krim (Credit Getty, iStock)

Casper co-founder and CEO Philip Krim thinks the retail apocalypse will discriminate between good and bad.

“There’s certainly not a death of retail, there’s just a death of bad retail,” Krim told the Wall Street Journal in a recent interview. His definition of bad retail is a store experience where customers aren’t enjoying themselves.

His prime example? Most mattress stores.

“Before Casper came along, you had to go to bad retail [to buy a mattress] and you had to deal with a commissioned salesperson, fluorescent lights, in an environment where you didn’t feel comfortable,” he said.

“Retail is increasingly the world of the haves and the have nots,” he later added, noting that beyond creating a good environment, the ability to toggle back and forth between e-commerce, retail and wholesale businesses will be the key to retailers’ success.

After all, “consumers don’t bifurcate or segment their world like that,” said Krim. [WSJ]–Erin Hudson

Recommend0 recommendationsPublished in Real Estate

Share this story with your network.

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on print


Recent Stories

Del Marie: locked down, but not out

The rapper-dancer-performance poet rolls with the pandemic punches. 2020 started off so well. January and February were great months for 27-year-old rapper, dancer, and performance

Read More »

Speak with a local expert now.

Learn more about this recent happening by speaking with an agent.